Potter will be succeeded by Ed Williams, CEO, UK and Ireland and vice-chairman EMEA. Edelman, the global communications firm, today announced that Carol Potter, president and CEO, EMEA, will be taking on the newly created role of global vice chair, brand. Edelman Hires Carol Potter as Executive Vice Chairman, Edelman Asia Pacific, Middle East & Africa. Having started her career at Saatch & Saatchi in the 80’s, she has spent over 30 years in advertising agencies, working successfully in Australia, Japan, the U.S. and Europe. View carol potter’s profile on LinkedIn, the world's largest professional community. We are pleased she is taking on this new role to bring her high-value expertise to our brand team and clients across the network. carol has 6 jobs listed on their profile. In the late 90’s, she helped head the New York office of J.Walter Thompson whilst also running the Unilever account in North America. In her four years at Edelman, Potter has been instrumental in building communications strategies for clients, and as president and CEO of EMEA, has brought a cohesive strategy to the region, delivering the highest profitability in the region in 7 years. Companies and brands she has worked with include Unilever, Pepsi, Visa, Kellogg’s, Avis, Mercedes-Benz, Mars/Wrigley and Nivea; and between 2001 and 2004 she ran the De Beers account globally. London BBDO became one of the most awarded advertising companies in China both for its Creativity and for the Effectiveness of its campaigns. The UK celebrated 100 years ... Carol Potter is president and CEO of Edelman Europe & CIS.
She built BBDO from a 60 people office in Shanghai to a company of over 450 people in 7 offices across the cities of Shanghai, Guangzhou, Hong Kong and Taipei. She arrived in Shanghai as CEO of BBDO China in 2006, before which she was a global business director at J. Walter Thompson in London. Potter, outgoing president and CEO of BBDO and Proximity Greater China, will support David Brain, president and CEO, APACMEA and the regional team in building out Edelman’s most diverse region as a member of the regional operations committee. Before moving to Shanghai, Carol was no stranger to China having spent six years marketing a diverse range of products from diamonds to detergents, to the Chinese consumer in her global roles on Unilever. Carol Potter Recognized as one of the most experienced women in the world of global marketing, brands and communications, Carol Potter joined Edelman in 2015 after nine years spent in China as President CEO of BBDO, now overseeing the Europe, Middle East & Africa region. Together, and alongside some brilliant new hires, we doubled the size of the business to become the UK’s largest agency. Now is an extraordinary time for brands and their relationships with their customers and stakeholders. Edelman, the global communications firm, today announced that Carol Potter, president and CEO, EMEA will be taking on the newly created role of global vice chair, brand. She started her career at Saatchi & Saatchi and has worked in Sydney, New York, Tokyo and London, marketing and advertising the world’s most famous brands and Fortune 500 companies. Carol has helped to market and advertise many of the world’s most famous brands and to advise many of the world’s Fortune 500 companies. Both Potter and Williams will assume their new roles from the 1st October and continue to be based in London and will report into Matt Harrington, global COO, Edelman. Scroll Down. We have more than 1,500 staff members in 24 cities across 13 countries with practice expertise in corporate communications, public affairs, stakeholder engagement, corporate social responsibility, sustainability and B-to-B and B-to-C brand marketing, and specialty expertise in strategic planning and creative execution, content marketing, research, social media, digital and traditional media relations. Carol Potter / January 21, 2019. Harrington said: “I would like to thank Carol for her EMEA leadership, bringing a compelling strategy to the region and driving strong results for our clients and the business.
Edelman today announced that it has hired Carol Potter as executive vice chairman, Asia Pacific, Middle East & Africa (APACMEA) effective August 1. Remaining on Edelman’s global operation committee, Carol will partner with global CCO, Judy John; Lisa Sepulveda, chief client officer; and the regional brand leads led by global chair Amanda Glasgow. Carol is based in London where she is a Fellow of the Royal Society of Arts, a member of D&AD and a member of The Marketing Group of Great Britain. Potter will be succeeded by Ed Williams, CEO, UK and Ireland and vice-chairman EMEA. Prior to that, he spent five years at Brunswick; before which he had a career as a network television journalist. Williams, CEO, UK and Ireland and vice chairman EMEA, who will succeed Potter, has led Edelman’s UK and Ireland business since October 2011. Carol has both run global accounts and headed geographies. About Edelman Asia Pacific, Middle East & Africa. Potter will be succeeded by Ed Williams, CEO, UK and Ireland and vice-chairman EMEA. As we embark on the EMEA region’s next chapter from a position of strength, I look forward to seeing the region thrive under the proven leadership of Ed Williams. Before joining Edelman, Williams led corporate affairs and communications for two global media companies: the BBC and Reuters. With my experience leading global brands, I am delighted to take on this next step, and partner with our fantastic teams around the business to ensure Edelman is at the forefront of ensuring that our clients’ brands are securing trust with all their stakeholders.”. Southside, 105 Victoria Street Under his leadership, the business has doubled in revenue and changed the mix of staff to align with new market opportunities - hiring from advertising and marketing services firms, corporate advisory, legal services, research and polling, and risk management. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2014 Asia-Pacific Digital, 2013 Middle East and 2012 India Consultancy of the Year; Campaign Asia-Pacific’s 2012 Greater China PR, 2013 Indonesia Digital, 2014 Australia/New Zealand PR and 2012 and 2013 South Asia PR Agency of the Year; and Marketing Magazine’s 2014 Singapore PR Agency of the Year. “She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”. Edelman today announced that it has hired Carol Potter as executive vice chairman, Asia Pacific, Middle East & Africa (APACMEA) effective August 1. “I see this as a wonderful opportunity to use my experience in new ways to pursue that same agenda.”. In my new role leading our businesses in Europe, the Middle East and Africa, I intend to deploy a similar strategy - build a unified and focused team that regardless of national borders can intelligently and diligently serve clients across the region.”. United Kingdom.
Williams also identified and led the acquisition of specialist capital markets and financial services boutique Smithfield, and appointed an advisory board, led by UK and Ireland chairman Lord Myners. Carol is a fellow of the Royal Society of Arts, and a member of D&AD. driving strong results for our clients and the business. Potter will be based in Dubai and report to Brain. Over that time, I have had the fortune to work with fantastic colleagues. With so much talent, creativity and drive in London and Dublin, I have great confidence that the business will continue to go from strength to strength. Potter will have a particular remit to help develop Edelman’s brand offer which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region. “Carol represents the gold standard of advertising and planning, and will bring with her the science and rigor of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” said Brain. Potter joined Edelman following 9 years at BBDO as president and CEO, China, where she built a highly awarded creative and digital agency serving many clients. Potter joined Edelman following 9 years at BBDO as president and CEO, China, where she built a highly awarded creative and digital agency serving many clients. Potter is one of the best known and respected women in global advertising. Recognized as one of the most experienced women in the world of global marketing, brands and communications, Carol Potter joined Edelman in 2015 after nine years spent in China as President CEO of BBDO, now overseeing the Europe, Middle East & Africa region. Home Research Women Trust Less; In 2018, the #MeToo movement gathered huge momentum, stretching into almost every aspect of our lives. SW1E 6QT From 2001 and 2004, she oversaw the De Beers account globally, during which time more women in the world received a diamond than at any time in history.
We have won awards and changed the nature of the work we do. Edelman Asia Pacific, Middle East & Africa (APACMEA) helps clients understand and be understood in the biggest, most diverse and fastest-growing region on earth. Harrington said: “I would like to thank Carol for her EMEA leadership, bringing a compelling strategy to the region and. Prior to BBDO, Carol worked at Saatchi & Saatchi, Lowes and J. Walter Thompson, responsible for marketing brands, from detergents to diamonds, across the globe. Prior to BBDO, Carol worked at Saatchi & Saatchi, Lowes and J. Walter Thompson, responsible for marketing brands, from detergents to diamonds, across the globe. Williams said of his new role: “It has been a huge privilege to be CEO of the UK and Ireland business over the last eight years.
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